Striking The Right Chord

Of late,I've been captivated by the concepts behind the commercials on air. Moreover to tell you the truth,I sit in front of the Idiot box just to watch these new commercials cropping up each day ,getting even better and better as each day progresses with their creative thinking. I may sound crazy but i find these commercials more worthwhile to watch,compared to that of the run of the mill programs.

When we analyse in depth, we can understand that the evolution of these had'n been easy and it took over a period of time to evolve.Looking back,a few years down the lane,we could see only the Shahenshah's and czars of a few fields like Bollywood,Cricket in those big budget ads with the Advertisement Agencies and companies running behind them and paying them like hell. but it Did work for a few years. But looking at it now we can find,its not the case today. The most effective and successful commercials don't depend on them anymore. The Industry has proved that it is no more under their mercy.

Lets analyse quite a few of the most Successful Ad's and the only common aspect between them is that, Yeah, you Guessed them right... It does not have Starpower embossed over them.

There were days when Air-tel was running behind Sachin. It was quite helpful for positioning their brand in the competitive environment. But what inspires me About Sunil Bharthi Mittal's Conglomerate is its ability to understand and predict the future.There was a buzz in the media when Air-tel failed to renew his contract. Many even gimmicked that Bharthi had made a wrong decision, while Reliance grasped this opportunity to bring him under their Arm with a misconception that it would create a command over the others in the telecom domain. But it played the Spoilsport.
Look at this Ad.You'll understand that it struck the right Chord.



Banking commercials would normally associate themselves with bringing to light the Services like internet Banking,Loans etc etc. There has always been a misconception that banking needs to be associated only with money,profits etc. But they have terribly failed to realise the emotional bond which needs to be created among its customers. I still remember my Grandfather insisting upon his family members to trust their money with the bank he has been associated for decades. Though that particular Bank had been a learner from others in these cutting edge technologies and other facilities. So This one would be one which demonstrates it.



The ones below are some of the other ad's which are so cute and innovative but yeah,they are quite unnatural or a bit imaginary.But they hit bang on target, serving the purpose of the commercial. My words would be minimal to Describe it.....