1two3ty#7

1two3ty#6

My First Entry For the 1two3ty Challenge for No.6 .....!














The above was a close up shot taken from a newspaper Ad for Hutch. Below is a Long shot for the same. While the snap below was taken inside the room the one above had to be taken right below the sun so that the close up shot came out with optimal effects.

Yet Another farcicial attempt,only to humiliate the Tax Payers.....!

The war on middle-class seems to be never-ending, but getting intense as day progresses. Naturally,the winner is none other than those vote-bank politicians. The Govt. seems to be mulling over a proposal to hike prices of LPG for PAN card holders. While those who don't pay tax seem to reap in the benefits,the tax payers are penalised just for paying their taxes properly.
While tax payers are asked to cough up more for essential commodities like cooking gas,those who don't pay any tax get the most essential commodities like colour TV free of cost.

Isn't this humiliation more than enough for a tax payer?

While the high earners are smart enough to evade tax by making use of every possible way,ranging from illegal money laundering to the legal ways to evade tax such as investment in mutual funds,shares,bonds etc;The middle class is caught in a soup only because of its widespread ignorance towards those acts of deceit.While the tax payers make or break an economy;
Is this the treatment they deserve?
Is this the reward for contributing to the wellness of a society?
Is this the reward for lending support to build this country?

While I am not against the concept of building the nation from the grassroots level which involves empowering the poor,but rather why penalise innocent tax payers especially from the middle-class! Will these freebies empower the poor?
I don't find any link between empowering the poor and providing colour TV's for the poor.Rather We can arrive at a conclusion that the government has short term interests,only to garner more votes. And it is rather disturbing to know that poor people are considered as yet another vote,but not as a valuable human resource....

Turning The Wheels of History......!

"It takes a hundred years to turn the wheels of history", this phrase is true in the case of TATA steel. Starting this venture was not an easy job. Jamsetji Tata needed to run from pillar to post inorder to start the plant as a first step to bring in the industrial revolution into the country.India had already missed the bus with the global economies scaling up their production and their exponential development was only due to industrial revolution in which iron and steel played a pivot role.

But,easier said than done..! That too under the clutches of imperialism.Along the way he had to suffer the scorn of people such as Sir Frederick Upcott, the chief commissioner of the Great Indian Peninsular Railway, who promised to "eat every pound of steel rail [the Tatas] succeed in making". There is no record of where Sir Frederick was when the first ingot of steel rolled out off the plant's production line in 1912. Jamsetji Tata had been dead eight years by then, but his spirit it was, as much as the efforts of his son Dorab and cousin RD Tata, that made real the seemingly impossible.

Hundred years after that,the wheels of history have turned yet again in favor of them with the successful integration of CORUS-The world's 6th largest steelmaker with TATA steel,which was in the 54th position. Rather it can be termed as history repeating itself. With Jamsetji tata achieveing the nearly impossible task of starting a steel company while we were still in the clutches of the british and this time even,it was Ratan Tata who achieved something in the similar scale but in a different perspective. It wasnt an easy task to bid for CORUS with an opponent as aggressive as Benjamin Steinbruch. While it was considered nearly impossible for the TATA's to pip CSN with a majority of global factors against them,it emerged as a darkhorse by pipping CSN only to face investors in the home turf terming it suicidal on their part to bid for CORUS which only helped the TATAs by making its shares plunge into an all time low.


Now, one year after the bid was placed,Tata's have emerged successful in the initial process of integration and declared a whopping 6388Cr consolidated profit and the same investors responsible for its all time low saw its stock rally Rs.60 in a matter of three hours,Yet again proving that
"Its a fickle world out there"....

Striking The Right Chord

Of late,I've been captivated by the concepts behind the commercials on air. Moreover to tell you the truth,I sit in front of the Idiot box just to watch these new commercials cropping up each day ,getting even better and better as each day progresses with their creative thinking. I may sound crazy but i find these commercials more worthwhile to watch,compared to that of the run of the mill programs.

When we analyse in depth, we can understand that the evolution of these had'n been easy and it took over a period of time to evolve.Looking back,a few years down the lane,we could see only the Shahenshah's and czars of a few fields like Bollywood,Cricket in those big budget ads with the Advertisement Agencies and companies running behind them and paying them like hell. but it Did work for a few years. But looking at it now we can find,its not the case today. The most effective and successful commercials don't depend on them anymore. The Industry has proved that it is no more under their mercy.

Lets analyse quite a few of the most Successful Ad's and the only common aspect between them is that, Yeah, you Guessed them right... It does not have Starpower embossed over them.

There were days when Air-tel was running behind Sachin. It was quite helpful for positioning their brand in the competitive environment. But what inspires me About Sunil Bharthi Mittal's Conglomerate is its ability to understand and predict the future.There was a buzz in the media when Air-tel failed to renew his contract. Many even gimmicked that Bharthi had made a wrong decision, while Reliance grasped this opportunity to bring him under their Arm with a misconception that it would create a command over the others in the telecom domain. But it played the Spoilsport.
Look at this Ad.You'll understand that it struck the right Chord.



Banking commercials would normally associate themselves with bringing to light the Services like internet Banking,Loans etc etc. There has always been a misconception that banking needs to be associated only with money,profits etc. But they have terribly failed to realise the emotional bond which needs to be created among its customers. I still remember my Grandfather insisting upon his family members to trust their money with the bank he has been associated for decades. Though that particular Bank had been a learner from others in these cutting edge technologies and other facilities. So This one would be one which demonstrates it.



The ones below are some of the other ad's which are so cute and innovative but yeah,they are quite unnatural or a bit imaginary.But they hit bang on target, serving the purpose of the commercial. My words would be minimal to Describe it.....